WNBA Announces Portland as Next Expansion Franchise for 2026
The Women’s National Basketball Association (WNBA) has officially announced that Portland, Oregon, will be the next city to welcome a new franchise as part of the league’s ambitious expansion plans. This exciting development comes amid unprecedented growth and popularity for women’s basketball, showcasing the league’s commitment to enhancing its reach and influence.
A Historic Moment for Portland
Portland’s basketball community has embraced the news, recognizing the city’s rich basketball culture and long-standing support for women’s sports. The WNBA confirmed the expansion on social media, marking a pivotal moment in the league’s evolution as it aims to increase its roster from 12 teams to 16 by 2028.
The expansion franchise in Portland will debut in the 2026 season, joining the upcoming Golden State Valkyries, which will begin play in San Francisco in 2025, and a new team based in Toronto.
Strong Leadership and Commitment
The Portland franchise will be owned and operated by Raj Sports, led by Lisa Bhathal Merage and Alex Bhathal. Reports indicate that the franchise was secured for $125 million, highlighting a substantial investment in the growth of women’s sports in the region.
Lisa Bhathal expressed her excitement about the franchise, stating, “This is huge for Portland. We are so honored and humbled to be the vessel that delivers this WNBA franchise to Portland. This is Basketball City, and we’re very excited about the future.”
Reviving a Legacy
Portland has historical ties to women’s professional basketball, having previously hosted the Portland Fire from 2000 to 2002. This new franchise builds on that legacy, reaffirming the city’s commitment to women’s sports and creating a platform for future generations of female athletes.
Timing and Popularity
What makes this expansion particularly significant is its timing. The WNBA is currently experiencing peak popularity, with record-breaking viewership and attendance figures this season. The opening month of the WNBA saw the highest attendance in decades, reflecting growing interest in women’s basketball across multiple broadcast platforms, including ABC, ESPN, CBS, and NBA TV.
The rise in popularity can be attributed to an exceptional rookie class, featuring standout talents like Caitlin Clark and Angel Reese. Their remarkable performances during their collegiate careers and the March Madness tournament have captivated a broader audience, elevating the league’s profile significantly.
Additionally, the U.S. women’s basketball team’s gold-medal victory at the Paris Olympics has further amplified global attention on the sport, enhancing the WNBA’s appeal both domestically and internationally.
Strategic Expansion Plans
The WNBA’s decision to expand into Portland, along with its plans for additional franchises, strategically leverages the current momentum within women’s basketball. As interest continues to grow, the league is well-positioned to take advantage of this enthusiasm and expand its footprint.
The establishment of a WNBA team in Portland not only represents a new chapter for the league but also offers an opportunity for local fans to support and celebrate women’s sports at a professional level.
Conclusion
The WNBA’s announcement of a new franchise in Portland is a monumental step forward for women’s basketball. With strong community support, an exciting ownership group, and a league poised for growth, the future looks bright for both the Portland franchise and the WNBA as a whole.