Trump Promotes "The DeFiant Ones" Crypto Platform on Truth Social, Signaling Major Shift in Financial Focus

Former President Donald Trump took to Truth Social on Thursday to promote “The DeFiant Ones,” a new cryptocurrency platform under the Trump Organization. With 7.5 million followers on the platform, Trump’s announcement marks the first time he has used his personal social media to endorse the upcoming digital bank.

Trump’s post criticized traditional banking systems, claiming they have squeezed average Americans. He urged his followers to stand together against financial elites. Shortly after, his son Donald Trump Jr. shared the announcement with his 12 million X followers.

The promotion includes a link to a Telegram channel, “The DeFiant Ones,” which had about 29,000 followers as of Thursday. This channel describes itself as the official communication hub for the Trump DeFi project, which aims to revolutionize finance.

Eric Trump and Donald Jr. have been teasing the platform for weeks. Eric described it as “digital real estate,” emphasizing its potential to disrupt traditional banking by making financial services more accessible. He highlighted the platform’s potential to democratize finance by allowing anyone to access and collateralize digital assets instantly.

The project’s timing coincides with the final stretch of Trump’s presidential campaign, as he seeks to regain momentum against Vice President Kamala Harris. The platform’s focus on decentralized finance (DeFi) reflects Trump’s recent shift towards supporting cryptocurrency, a significant departure from his earlier skepticism about digital currencies.

Previously, Trump has embraced the crypto sector by launching a nonfungible token collection on the Solana blockchain, accepting cryptocurrency donations, and headlining major bitcoin events. As of July, Trump reported raising $25 million from the crypto industry, contrasting sharply with his earlier criticism of bitcoin as a scam.

The promotion of “The DeFiant Ones” and Trump’s engagement with the crypto world signal a major pivot in his financial and political strategy.