The Football Icon Leading the Way in Trademark Registrations – Sky Bulletin
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In the competitive realm of football, Kylian Mbappé is not only making his mark on the field but also in the intellectual property domain where he surpasses legends like Lionel Messi and Cristiano Ronaldo. As Mbappé prepares for his anticipated transition to Real Madrid, his initiative to secure his brand is evident with his impressive portfolio of registered trademarks.
The Paris Saint-Germain forward has secured seven EU trademarks, including his signature crossed arms celebration, his name, and the branding for his company. This achievement puts him ahead of Messi and Ronaldo, who each have six trademarks, as recorded by the European Union Intellectual Property Office.
Mbappé’s commercial clout extends to the registration of his well-known phrases — “Le football, il a changé (Football has changed)” and “Moi, tu m’parles pas d’age (You don’t talk to me about age)”. These have been trademarked for a variety of merchandise ranging from electronic games to cosmetics.
An EU trademark grants exclusive rights across the European Union, a considerable market nearing 500 million consumers. It also serves as a defense against counterfeiting and illegal activities.
With two additional trademark applications filed in February, Mbappé stands out as the football player with the most EU trademarks. The mention of his “Football has changed” phrase took off on social media following a press conference interaction concerning image rights and sponsorship disagreements with the French national team.
While trademark registration is a regular practice in football, there is an apparent lack of representation from women players in the EU IP realm.
The EU office highlighted that despite many male football stars holding EU trademarks, female counterparts like Alexia Putellas and Alex Morgan have yet to secure their own IPs in Europe.
At the club level, Real Madrid reigns supreme with 33 EU trademarks and additional registered designs. FC Barcelona, Bayern Munich, PSG, and Manchester United follow suit in the rankings.
Paris Saint-Germain’s creative IP includes a recorded sound bite from fan chants, “Ici c’est Paris (Here it’s Paris).” European leagues, along with Major League Soccer in the U.S., also hold numerous trademarks and designs to safeguard their distinctive symbols, appellations, and trophy designs.
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FAQs:
- How many EU trademarks does Mbappé own?
Mbappé currently owns seven EU trademarks. - What do Mbappé’s registered trademarks include?
They include his celebration pose, his name, company logo, and two famous quotes. - What does an EU trademark secure for the proprietor?
It provides exclusive rights in all EU countries and protection against counterfeiting and fraud. - Which football club holds the highest number of EU trademarks?
Real Madrid holds the top spot with 33 EU trademarks. - Do any women football players own EU trademarks?
According to the EU office, no women football players currently have EU trademarks registered in their name.
Conclusion
Kylian Mbappé continues to excel both as a prominent football player and a tactful businessman. His proactive approach to registering his brand elements as trademarks has placed him ahead of experienced players like Messi and Ronaldo in the realm of intellectual property. As the industry evolves, the importance of trademarks remains significant, serving as a robust tool for brand protection and recognition in the global market. While the trend is yet to catch on among female footballers, the IP landscape offers vast opportunities for athletes to establish and secure their unique brand identities.
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