Starbucks’ New CEO Brian Niccol to Commute via Private Jet, Sparking Climate Concerns
Starbucks has announced that its incoming CEO, Brian Niccol, will commute weekly between his California home and the company’s Seattle headquarters via a corporate jet. Niccol, who will officially take the helm next month, will operate from a “small remote office” in Newport Beach and will not be required to relocate permanently to Seattle.
Niccol’s private jet arrangement has drawn attention due to its environmental impact, contrasting with Starbucks’ recent efforts to enhance its sustainability practices, such as introducing eco-friendly cups and eliminating plastic straws. Greenpeace has criticized the move, highlighting the significant carbon footprint associated with private jet travel. The International Energy Agency reports that jet travel accounts for over 800 million tons of carbon dioxide annually, contributing to 2% of global energy-related emissions.
Starbucks defended the decision, praising Niccol’s leadership and track record of generating substantial financial returns. The company remains confident in his ability to drive long-term value for its partners, customers, and shareholders. Niccol, who has a $1.6 million base salary and a $10 million signing bonus, will also receive performance-based incentives. His appointment follows a brief tenure by Laxman Narasimhan, and Niccol’s role will involve extensive travel to oversee Starbucks’ global operations, which include 39,000 stores and 450,000 employees.