Meta Faces EU Threat: WhatsApp AI Could Be Temporarily Halted Over Competition Probe
EU Eyes Temporary Ban on WhatsApp AI
Meta Platforms Inc. is under scrutiny from European regulators, who may temporarily halt the rollout of new AI features in WhatsApp. The European Union’s antitrust chief, Teresa Ribera, announced that interim measures are being considered to prevent any potential market disruption while investigations continue.
The EU probe focuses on concerns that WhatsApp’s AI tools might unfairly block rival AI providers from offering their services through the messaging platform.
What Meta Could Face
Under EU rules, regulators can demand companies stop practices that may harm competition. While such orders can be challenged in Luxembourg courts, breaching EU antitrust laws could result in fines up to 10% of global revenue. Meta has been asked to submit solutions to address the regulators’ concerns.
Growing EU Pressure on Big Tech
The EU has intensified oversight of tech giants in recent years. Alongside general antitrust rules, the Digital Markets Act sets specific regulations to prevent anti-competitive behavior in the digital space. Regulators aim to preserve fair competition, particularly in emerging areas like AI.
Meta Responds
A WhatsApp spokesperson called the EU’s claims “baseless.” They explained that introducing AI chatbots on WhatsApp Business API has strained systems not designed for such high demand. The spokesperson added that the AI market remains highly competitive, giving users multiple alternatives via app stores, search engines, email services, and other platforms.
Analyst Perspective
Bloomberg Intelligence analyst Tamlin Bason noted that the EU likely seeks a “quick settlement” rather than a long court battle. By treating the probe as a priority before Meta’s January AI launch, regulators may push Meta to immediately ensure a competitive messaging AI ecosystem.
Italy’s Role in the Investigation
Italian regulators previously expanded their investigation into Meta’s AI use on WhatsApp, citing potential dominance abuse. The EU’s case will exclude Italy to avoid overlapping investigations. One complainant, The Interaction Company, emphasized the importance of swift action by the EU to protect competition in AI services.
Meta’s Regulatory History
Meta has faced previous fines in Europe, including €200 million for allegedly breaching the Digital Markets Act and €798 million for tying Facebook Marketplace to its social network. The latest probe adds to ongoing pressure on Meta to comply with European competition laws.
What This Means for Users
If interim measures are enforced, Meta may need to temporarily halt WhatsApp AI rollout in Europe. Users and businesses relying on WhatsApp’s AI features could see delays or restrictions while Meta works with regulators to resolve concerns.