LVMH and Formula One Join Forces in Exciting 10-Year Partnership

Luxury brand powerhouse LVMH is teaming up with the high-speed world of Formula One (F1) in a dynamic 10-year partnership, set to kick off with the next F1 season. This collaboration promises a wealth of exciting opportunities, including hospitality experiences, custom activations, exclusive limited editions, and captivating content.

While this marks a formal agreement, it’s not the first time LVMH and F1 have crossed paths. Last year, they successfully collaborated at the Las Vegas Grand Prix, leading to this significant expansion of their relationship. Liberty Media President and CEO Greg Maffei expressed enthusiasm about the partnership, stating that it reflects the ongoing growth and commercial potential of Formula One.

LVMH, which boasts prestigious brands like Louis Vuitton, Moët Hennessy, and TAG Heuer, is eager to infuse its spirit of boundary-breaking innovation into this unique alliance. Bernard Arnault, LVMH’s Chairman and CEO, highlighted the shared vision between F1 and his group, emphasizing the excitement both on and off the racetrack.

Details about this collaboration are expected to emerge in 2025, although specific financial terms have yet to be disclosed. Since Liberty Media’s acquisition of F1 in 2017, the sport has seen significant growth, especially after the Netflix series “Formula 1: Drive to Survive” brought the personalities of drivers into the spotlight, attracting a wider audience.

The next thrilling race is just around the corner, with the Grand Prix scheduled for October 20 in Austin, Texas. Fans can anticipate a thrilling fusion of luxury and speed as this partnership unfolds!