Justin Baldoni Enlists Crisis PR Expert Amid Growing Rumors of Conflict with Blake Lively

In response to mounting speculation about a rift with co-star Blake Lively, Justin Baldoni has hired crisis PR specialist Melissa Nathan from The Agency Group. The move comes as rumors about a fallout between the filmmaker and Lively have intensified, following the release of their highly successful film It Ends With Us.

The film, based on Colleen Hoover’s bestselling novel, exceeded expectations with a remarkable $50 million opening weekend, far surpassing its projected $15 million. Despite the success, gossip has swirled regarding potential tensions between Baldoni and Lively. Observers noted that the pair arrived separately at the movie’s premiere in New York City on August 6, with Baldoni making an early appearance and Lively arriving later. Additionally, Lively’s decision not to follow Baldoni on social media has fueled speculation.

It Ends With Us features Baldoni in the role of an abusive character, with Lively portraying his counterpart. Some industry insiders suggest that their off-screen dynamics could influence their on-screen chemistry, a notion supported by the belief that actors sometimes channel real-life tensions into their performances. Reports also indicate that Lively was deeply involved in the film’s editing process and social media promotion. An insider from Sony praised her contributions and hinted at the possibility of her directing future installments of the film.

Despite the swirling rumors, Baldoni has publicly expressed admiration for Lively, suggesting that there are no hard feelings between the two. The situation has drawn parallels to past controversies, such as those surrounding the film Don’t Worry Darling, but whether the drama surrounding It Ends With Us will escalate remains to be seen.

Melissa Nathan, who recently joined The Agency Group after a decade with crisis PR expert Matthew Hiltzik, has a notable track record, including managing Johnny Depp’s highly publicized legal battle with Amber Heard. As of now, neither Sony, Jonesworks PR, nor The Agency Group have responded to requests for comment on the ongoing situation.

The unfolding drama surrounding It Ends With Us highlights the complex dynamics that can occur behind the scenes in Hollywood, even amid significant professional achievements.