JEGI CLARITY and CIL Unveil In-Depth U.S. Digital Marketing Services Report for 2024-25
JEGI CLARITY, in partnership with CIL, has released a comprehensive survey analyzing the U.S. digital services market, focusing on the outlook for 2024-25. The survey, targeting leading independent businesses, examines market conditions, industry trends, and merger and acquisition (M&A) expectations.
The report encompasses the full range of digital marketing services, including strategy, creative, media, data, commerce, and technology consulting. It covers both B2C and B2B sectors, addressing performance and brand marketing. Following a challenging 2023, the findings reveal that improved economic conditions in the first half of 2024 have fostered optimistic growth expectations for the upcoming year. The digital marketing sector anticipates a sustained rebound in demand, supported by recovering market conditions and client budgets. While performance-based tactics yielding quick results remain strong, there is a growing demand for long-term strategic partnerships as clients seek sustained growth.
M&A activity is a significant growth consideration for approximately 70% of respondents, with expectations of increased transactions despite prior challenges. The outlook for 2024 appears more promising due to stable macroeconomic conditions, enhanced business performance, and increased capital availability. Experts anticipate that over the next 12-18 months, several scaled platforms will capitalize on the improving M&A environment.
Chris Karl, Chief Business Development Officer, US of JEGI CLARITY, stated, “These companies and executives are navigating unprecedented complexity but maintain a very optimistic view of the future and the next wave of growth and innovation in digital services. The report extensively covers some of these growth areas.”
Rebecca Pigula, Partner at CIL, added, “CEOs are bullish about an improving market outlook. Agencies that assist clients in navigating increasing complexity across digital marketing services while demonstrating long-term value are best positioned to excel. AI offers opportunities for data- and content-driven providers to differentiate and enhance margins, though strategic advisory and clear ROI remain critical.”
The full report provides deeper insights into these findings. To access the report, visit JEGI CLARITY’s official website.