Dwayne “The Rock” Johnson Gains Ownership of Trademark Catchphrases in Recent TKO Deal – Sky Bulletin

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Dwayne “The Rock” Johnson’s reputation for engaging audiences with his dynamic personality and larger-than-life catchphrases has been a cornerstone of his brand identity since his wrestling start in 1996. His journey from the wrestling ring to the big screen has cemented him as a household name. However, he’s never forgotten his roots, often engaging in verbal spats with his adversaries using some of his well-known lines.

With his recent addition to the TKO’s Board of Directors, Johnson secured not just the rights to his name, but according to a fresh filing from TKO, he also now owns the intellectual property of several catchphrases and names associated with his wrestling persona.

As part of his agreement with TKO, not only does The Rock reclaim his ring name, but he is also granted ownership over a plethora of his signature phrases and monikers such as ‘Rocky Maivia’ and taglines like ‘Jabroni’ and ‘Finally The Rock has come back to…’. The TKO document details:

“Rock IP” means any and all Intellectual Property Rights throughout the world at any time owned by the TKO Group Parties, or any of their respective Affiliates, whether registered or unregistered, relating to (a) the following ring names and taglines: “The Rock”, “Rocky Maivia”, “Team Corporate”, “Rock Nation”, “The Nation”, “Roody Poo”, “Candy Ass”, “Jabroni”, “If you smell what The Rock is cooking”, “The Samoan Sensation”, “The Blue Chipper”, “The Brahma Bull”, “The People’s Champion”, “The Great One”, “Know Your Role and Shut Your Mouth”, “Team Bring It”, “The Rock Just Bring It”, “The People’s Elbow”, “Rock Bottom”, “Finally, The Rock has come back to …”, “It doesn’t matter what…”, “Blue Hell”, “The millions… (and millions)”, “Rockpocalypse”, “Project Rock” and “The most electrifying man in sports and entertainment”, (b) the logos and all other Intellectual Property Rights set forth on Schedule A, (c) all other service marks and trademarks relating to the items in clause (a) and (b) and (c) all other nicknames, caricatures, voice, signature, gestures, routines, costumes or parts of costumes, accessories, crowns, relating to the items in clause (a) , (b) or (c).”

Obtaining ownership of his iconic catchphrases and intellectual property is undoubtedly a significant milestone for The Rock, adding to his capacity to leverage these assets in entertainment beyond wrestling. With the Bloodline and Cody Rhodes current storyline progression, he now has more creative freedom with his character.

The People’s Champion is anticipated to grace the upcoming episode of Friday Night Smackdown and make subsequent appearances in the run-up to his possible in-ring return at WrestleMania 40.

What do you think about The Rock’s recent acquisition with TKO? We welcome your comments below.

February 27, 2024 9:47 pm

FAQ Section

What is TKO?

TKO is the organization with which The Rock has entered a deal securing rights to his intellectual property, including catchphrases and names.

What does “Rock IP” cover?

“Rock IP” includes worldwide rights to a variety of The Rock’s intellectual properties such as ring names, taglines, logos, service marks, trademarks, and other recognizable elements associated with his wrestling and entertainment persona.

Will The Rock return to in-ring competition?

There is speculation that The Rock will make his in-ring return at WrestleMania 40, following his scheduled appearances on Friday Night Smackdown.

Can The Rock use his trademarks in other projects?

Yes, with the ownership of his intellectual property, The Rock can use his trademarks in various entertainment projects beyond wrestling.

Conclusion

The Rock’s recent transaction with TKO marks a landmark event in his illustrious career, ensuring that his unique contributions to the world of WWE and entertainment at large are preserved under his ownership. His fans eagerly await to see how he will incorporate these trademark elements in both wrestling narratives and his numerous ventures outside the ring. With the WWE Universe buzzing about his potential in-ring comeback, The Rock’s legacy continues to expand, uniting generations of fans under the umbrella of his electrifying persona.

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