Backlash Over Kylie Jenner’s Vodka Seltzer Ad Featuring Bikini-Clad Promotion – Sky Bulletin
[ad_1]
Criticism has erupted over Kylie Jenner’s recent advertisement for her new vodka seltzer called Sprinter, which she endorsed while donning a bikini. Fans have expressed disappointment, labeling the ad as a “joke.”
The reality star from ‘The Kardashians’ has faced skepticism from her audience, who suggest that her recent product launches have not been successful.
Kylie, 26, showcased Sprinter in a commercial released on Tuesday. In the footage, she is seen in a black bikini, basking by the pool with friends and enjoying the beverage.
Reveling in the Californian sun, Kylie drew attention to her toned physique as she consumed her latest enterprise, a vodka soda product.
In addition to modeling alongside a can of the seltzer, the founder of Kylie Cosmetics submerged herself in the pool, fully wetting her hair as the ad concluded.
Announcing the launch date, she revealed that the beverage would be available starting March 21.
Fan Critique of Kylie Jenner’s Alcohol Advertisement
However, the response to Kylie’s new endeavor into alcoholic beverages has been far from positive, with fans taking to online platforms like Reddit to voice their dissatisfaction, particularly criticizing the use of bikini promotion for the drink.
One commenter derisively stated, “Yawn, another product where she soullessly stares at a camera and says buy it only because I’m Kylie Jenner.”
Others expressed that the ad did not incentivize them to try the drink, and several fans hypothesized that Kylie’s frequent product launches might be an attempt to keep her principal brand afloat amidst financial woes.
Critics have outlined the series of Kylie’s product launches, including foundation, setting spray, lip butter, clothing lines, and a new fragrance, suggesting an aggressive business approach.
Some speculated that the rapid release of new goods is to fend off bankruptcy for Kylie Cosmetics, while others joked about her throwing anything against the wall to see what sticks.
Concerns Regarding Kylie Jenner’s Business Strategy
The wave of new releases from Kylie Jenner has sparked conversations about potential financial instability in her flagship company, Kylie Cosmetics, and whether this is a strategy to sustain her extravagant lifestyle.
FAQs About Kylie Jenner’s Sprinter Vodka Seltzer Ad
- What is Kylie Jenner’s new product Sprinter?
Sprinter is a premium vodka soda drink promoted by Kylie Jenner. - How did Kylie Jenner promote Sprinter?
She promoted the drink through a video that showcased her in a bikini by a swimming pool, drinking the vodka seltzer. - When is Sprinter set to launch?
Sprinter is set to be available from March 21. - What has been the reaction to Kylie Jenner’s Sprinter ads?
Many fans have slammed the ad, criticizing it as being “cringe,” expressing that it does not entice them to purchase the product. - Why do some believe Kylie Jenner is launching multiple products?
There’s a theory among some fans that the numerous product launches by Kylie Jenner are an effort to prevent her original brand, Kylie Cosmetics, from going bankrupt.
Conclusion
The marketing tactics employed for Kylie Jenner’s new Sprinter vodka soda have incited considerable backlash, with many fans disgruntled by the ad’s execution. Although the product aims to expand Kylie’s business empire, the critical reception illuminates challenges faced by celebrity-endorsed ventures, especially when the promotional content feels disingenuous to consumers. Whether Sprinter will successfully navigate this initial turbulence will be observed upon its official release.
[ad_2]