Apple Plans Major Overhaul for iPhone Lineup from 2025: What to Expect
Apple is set to revolutionize its iPhone lineup starting in 2025, with a strategic shift aimed at redefining its product offerings. According to a Bloomberg report, the tech giant will introduce a new model, tentatively named the iPhone “Air,” as part of the iPhone 17 series. This new variant will occupy a niche between the standard iPhone and the high-end Pro models, offering consumers a sleeker and more refined option.
The upcoming iPhone 16 is expected to maintain incremental upgrades rather than a major redesign, focusing on enhancements in Apple Intelligence as its primary selling point. Apple is reportedly reassessing its approach after the iPhone mini and Plus models failed to make significant market impacts.
In line with its drive for innovation, Apple is looking to replicate the success it achieved with the iPad Pro 2024. The new iPad Pro, boasting a 5.1mm-thick chassis and significant upgrades like a tandem OLED display, showcases Apple’s ability to balance slim design with cutting-edge technology. This approach is anticipated to influence the next iPhone lineup, especially with the introduction of the iPhone “Air.”
Bloomberg’s report also highlights Apple’s long-term vision, with the company working towards a slimmer Pro model, though this is not expected to debut before 2027. Additionally, Apple is exploring foldable devices, with a foldable iPad taking precedence over a foldable iPhone. Analyst Jeff Pu has indicated that while a flip-style iPhone is in the pipeline, it will likely launch towards the end of 2026, with a foldable MacBook or iPad expected in the second quarter of 2026.
As Apple continues to innovate, the next few years will be pivotal in shaping the future of its iPhone lineup and other device categories.